Top five tools used in social media analytics

• How many people visit my website?
• Do people like the content & design of my site?
• Am I providing them with all the information?
• How do I provide them with more relevant information?
• How long do people stay on my site?
• At what point do people leave my site?
• In which sections are maximum people interested?

Everyday more & more companies are turning to social media analytics to find answers for many such questions. When your customers talk, you want to know what they are saying about your business. The same goes for your employees & strategic partners. Social media analytics has been at the forefront to help companies make sense of social media data. So if you are thinking of making a career in social media analytics, this is the right time to join the industry. Using social media analytic tools can assist in making sense of how well your social media marketing efforts are paying off. We give you five important tools that will prove beneficial for anyone looking to make a career in the field of social media analytics.

Followerwonk

Followerwonk assists in exploring and growing your social graph. The tool allows you to dip into your Twitter analytics to see who your followers are, what their location is & when they tweet. Not only does the app help in finding & connecting with influencers, it makes actionable visualisations that allow you to compare your social graph with others.

Buffer

Buffer is the perfect tool if you don't want to be stuck on your computer all the time. You can write all your posts at the same time and choose which social profiles to send them to. Buffer will spread them throughout the week, track how many users clicked on the links, and will also shorten URLs.

Cyfe

Cyfe is the all-in-one software that assists you in tracking & analysing data found across all your online services including Facebook, Wordpress, Amazon, Google Analytics, Twitter & many more social media sites from a single location. The data is collected in real time & saves you the time spent every day to monitor your data from all over the web.

Keyhole

Keyhole offers social communication tracking for Facebook, Twitter & Instagram. It helps you track & measure conversations around your brand, and helps identify prospective clients. It also aids in fostering engagement by identifying & re-sharing relevant content.

Addictomatic

Quite simply put, Addictomatic is a tool used to track your brand or campaign's reputation & influence. Its search platform allows the user to search Flickr, Bing, Google, Twitter, YouTube & Wordpress's archives to find the most recent blog posts, news, videos & images, based on your search criteria. In order to facilitate easier navigation, the search results are broken down into headers.

Effective social media analytics can help a company grow its profits by leaps & bounds. All you need to do is get the right training from a reputed institute. Building a career in social & analytics is not very difficult. All it needs is the right analytical bend of mind & few chosen software.

Meta title: career in social media analytics

Meta description: learn social media analytic tools. Build a career in social media optimisation

Keywords: career in social media, social media analytic tools, social & media analytics

www.training.ucc-india.com